Italiano
emZED Monica Zanatta italian web and graphic designer in London

Logo Design and Brand Identity Portfolio

Logo and Brand Identity design

The heart of your visual identity

Your logo, together with your brand palette, creates a visual identity that sets your company, brand, or professional profile apart.

It is essential for being remembered, standing out, and expressing core values—whether that's tradition, technological innovation, playfulness, or sophistication.

A logo is forever, and it is worth investing the time, effort, and resources to ensure it truly works.

Creating a logo involves many key elements:
in-depth analysis,
creativity and aesthetics,
and precise technical construction
.

I start from initial drafts and refine them until the result is harmonious, precise, and geometrically sound—a logo that works at any scale, on any background, and across all reproduction methods.

Selected logos examples

A selection of logo and corporate image designs I am particularly fond of, created at different stages of my journey.

Frequently Asked Questions about logos

How much does a logo cost?

Standard logo creation starts at around €600.
The process includes research, concept development, and refinement. I provide vector files and all necessary variations for both print and digital use (color, negative, monochrome, as well as horizontal/vertical layouts and social media icons).

I also offer an 'essential' one-shot service, which includes a single proposal without revisions—ideal for quick projects or tighter budgets.

Do you also offer logo restyling?

Yes, to the extent that it's needed and you're open to a refresh.
I can approach your logo in different ways, depending on your needs and how your business has evolved:

Full Restyling
If your logo no longer represents your business effectively, we can rethink it more deeply while retaining the core elements your customers already associate with your brand.

Light Refresh
Often, all it takes is refining proportions, details, or legibility to make it look current and effective, while keeping your brand identity perfectly recognizable and its historical heritage.

Vectorization
Sometimes, all that's needed is a technical fix to rebuild your logo in vector format, making it suitable for professional printing and digital use without significantly changing its appearance.

How many design drafts do you usually create?

I don't work with a fixed number of drafts.
The process is driven by our initial discussion and concrete references. My goal is to quickly find the right direction without producing unnecessary variants. Any adjustments during the selection phase incur no extra costs as long as they remain within the creative scope.

Why? Often, being forced to present a specific number of drafts leads to diluting good ideas just to 'make up the numbers.' I hate 'changing for the sake of changing'—I prefer that every element is well-reasoned and perfected from the start.

How long does it take to design a logo?

On average, 4 weeks of work.
Unfortunately, inspiration can't always be summoned on command. I start the analysis and research phase as soon as possible, but I often need to let ideas 'settle' to see if they hold up or if a fresh perspective can improve them. Sometimes I might hit you with a lightning-fast idea right away (I often have a clear concept in my head as we speak!), but other times I need more time. I prefer to be generous with timelines. Also, I'm a perfectionist—once you give me the go-ahead, I need a few days to refine, polish, and ensure every detail is perfect. However, if you have a reasonable deadline, we will meet it, I promise ;)

Do you use AI to create logos?

No, the creative work is developed entirely by me.
Designing a logo requires interpretation, synthesis, and the ability to translate values, goals, and personality into a recognizable graphic sign. This is the most deeply creative part of my work, much like writing a poetic presentation, and I do not delegate it to artificial intelligence.

I may use digital tools for support tasks such as research or simulations (to show you what the finished product looks like), but the logo you receive will always be 100% designed by me.

How can I make a payment?

Via bank transfer.
Usually, I ask for a 30% deposit and the balance upon delivery. I issue a pro-forma invoice, and upon receipt of the bank transfer, I send the formal electronic invoice via SDI.

Write me for a quotation

E-mail is the best way to find me:
write me at info@emzed.it to request information or quotations about websites, graphics and consultancy... or simply to say "Hi".
I will reply as soon as possible

For a better timing:
I'm at work from monday to friday, from 10.00 am to about 6.00 pm (Central European Time Zone
UTC+01:00)